Growth marketer who builds AI-powered web apps.

Head of Growth and Marketing (Part-Time) · Serfix Technology

Apr 2026 — Aug 2026

Leading the marketing and growth team, building the brand from scratch.

• Developed the brand strategy and identity framework, positioning, brand archetype, tone of voice, and audience segmentation for the mobile app.
• Built the go-to-market plan for app launch and executed it remotely through the team.
• Coordinated with a small internal team to prepare app campaign launches across paid channels.

Head of Marketing · Shohoz

Oct 2024 — Aug 2026

Leading the largest online ticketing platform on an ambitious journey towards growth and profitability.

• Led data-driven marketing strategy across app and web platforms, using performance metrics and customer insights to guide decisions and strengthen market position.
• Built and maintained consistent brand messaging and identity across all digital platforms to boost customer engagement.
• Owned the performance marketing stack (paid ads, email, social, SEO/SEM), using analytics to maximize ROI and reduce acquisition costs, an approach rooted in the same data analysis skills (SQL, Python, Power BI) I now want to apply to AI and automation work.
• Identified new sales channels and growth opportunities through market and data analysis to expand customer base and revenue streams.
• Collaborated cross-functionally with sales, product, and operations teams to align execution with measurable outcomes.
• Led, trained, and managed a marketing team, building systems and processes to deliver consistent KPI results.

Achievements

• Introduced a video-first content strategy, driving organic reach up by 200% and engagement from 0.5% to over 1.5%, a direct result of testing, measuring, and iterating on data.
• Drove 60% business growth through continuous, insight-driven campaigns.

Marketing Manager · Sheba Platform Limited

May 2024 — Sep 2024

Providing business growth with an efficient marketing approach for Sheba Manager.

• Led the marketing, creative, and CLM (customer lifecycle management) teams to drive brand visibility and customer engagement, using data on customer behavior to shape messaging and campaign timing.
• Directed paid media strategy and performance optimization, using ROI and acquisition metrics to guide budget allocation and channel decisions.

Achievements

• Relaunched the brand "sManager" as "Sheba Manager," strengthening positioning and market perception through research-backed rebranding.
• Achieved 13% growth in new customer acquisitions through targeted, data-informed campaigns.

Marketing Manager · Daraz Bangladesh

Jul 2022 — May 2024

Changing purchase patterns with the leading e-commerce platform of Bangladesh.

• Led brand marketing for Fashion and Electronics categories on one of Bangladesh's largest e-commerce platforms, using data analysis to guide decisions, driving double-digit growth in orders, buyers, and traffic.
• Planned and executed integrated campaigns (ATL, BTL, Digital), applying performance data and customer insights to strengthen Daraz's brand presence and category positioning.
• Managed end-to-end campaign operations, including communication development, performance marketing, and market research, translating data into measurable engagement outcomes.

Achievements

• Built stronger consistency in brand messaging and media presence across the year through data-informed content planning, resulting in ~35%+ organic traffic growth.
• Executed 8 mega campaigns over two years with consistent tracking across all touchpoints, contributing to a 20% increase in app orders.
• Spearheaded multiple large-scale, data-driven campaigns, strengthening Daraz's position in Fashion and Electronics categories, driving 25% category order growth in-app.
• Launched and established new brand identities including LOCALE, the Daraz-EBL Co-Branded Card, and Purno by Daraz, each backed by market research and customer insights.

Account Supervisor · Sun Communications Limited

Dec 2021 — Jul 2022

Planned and executed integrated campaigns for a diverse, multi-industry client portfolio.

• Planned and executed ATL, BTL, and Digital campaigns, along with creative materials and collateral, for brands including Akash DTH and Square Toiletries Ltd (Meril, Jui, White Plus), applying market research and audience insights to guide creative direction.
• Planned and executed 360° campaigns (ATL, BTL & Digital) for leading brands including IDLC, Unilever (Domex), SMC (OCP & ORS portfolio), Evercare Hospital Dhaka, Evercare Group, Mahindra & Mahindra Ltd, Pathao, ABC Real Estate Ltd, and Fakhris Green Building Resources Ltd.
• Developed brand guidelines and creative collaterals, ensuring consistency and strong market positioning across a diverse, multi-industry client portfolio.

Account Supervisor · FCB Bitopi

Mar 2018 — Nov 2021

Changing habits of people through creative content.

• Planned and executed 360° campaigns (ATL, BTL & Digital) for leading brands including IDLC, Unilever (Domex), SMC (OCP & ORS portfolio), Evercare Hospital Dhaka, Evercare Group, Mahindra & Mahindra Ltd, Pathao, ABC Real Estate Ltd, and Fakhris Green Building Resources Ltd.
• Developed brand guidelines and creative collaterals, ensuring consistency and strong market positioning across a diverse, multi-industry client portfolio.
• Analyzed campaign performance data and prepared reports for clients, translating results into clear insights to guide future strategy.

Achievements

• Launched Mahindra & Mahindra, Domex, and BSRM Wires in Bangladesh.
• Domex campaign won the Grand Prix Award from Bangladesh Brand Forum in 2020.
• Consistently achieved 100% of business goals every quarter.
• Successfully onboarded 6 new clients, expanding agency portfolio and revenue base.

Account Executive · Asiatic EXP

Aug 2017 — Feb 2018

Built local marketing function for L'Oréal Bangladesh subsidiary as part of the core leadership team.

Achievements

• Successfully launched the "GO EXPLORE" platform for JPGL brand, strengthening consumer engagement.
• Planned and executed impactful BTL campaigns and activations for BATB (JPGL), enhancing brand visibility.

Providing operational strategy consulting and quality assurance across a multi-brand restaurant portfolio.

• Provided operational strategy consulting and quality assurance support to a portfolio of restaurant brands, including Roadside Kitchen, Top Dough, Edibowl, Countryside, Yaki, Apayan, Nosh, and TDC Steakhouse.
• Conducted regular service and quality checkups across locations to ensure consistent customer experience and brand standards.
• Advised on operational improvements to support growth and strengthen day-to-day execution across multiple concepts spanning different cuisines and market positions.