Hi, I'm Uttam Mojumder
Building brands as a
9+ years of marketing leadership turning strategy into measurable growth, scaling brands at Bangladesh's No.1 e-commerce platform, No.1 ticketing platform, and experience of working oldest marketing agencies. I lead cross-functional teams, plan integrated campaigns (ATL/BTL/Digital), and own the KPIs, leveraging AI tools for content, insights, and faster decision-making.
Uttam Mojumder builds brands.
From zero-to-one launches to category leaders — brand is never an afterthought.
Uttam Mojumder drives growth.
Strategy means nothing without numbers that move — I own the KPIs, not just the campaigns.
Uttam Mojumder ships with AI.
Faster content, sharper insights, quicker decisions — AI is part of the workflow, not a buzzword.
About
Strategic leader, hands-on operator.
I'm a dynamic, growth-oriented marketing leader with 9+ years across brand communication, project management, and business development — building brands from zero-to-one and scaling category leaders. I've led marketing at Bangladesh's largest ticketing platform, relaunched a fintech-adjacent brand, and run category marketing for the country's biggest e-commerce player. I care about consistent brand messaging, measurable ROI, and teams that ship fast without losing the plot.
Kuopio, Finland
BS Computer Science, BRAC University
Bangla · English (IELTS GT 6.5)
Experience
Where I've driven growth.
Head of Growth and Marketing (Part-Time) · Serfix Technology
Leading the marketing and growth team, building the brand from scratch.
- Developed the brand strategy and identity framework, positioning, brand archetype, tone of voice, and audience segmentation for the mobile app.
- Built the go-to-market plan for app launch and executed it remotely through the team.
- Coordinated with a small internal team to prepare app campaign launches across paid channels.
Head of Marketing · Shohoz
Leading the largest online ticketing platform on an ambitious journey towards growth and profitability.
- Led data-driven marketing strategy across app and web platforms, using performance metrics and customer insights to guide decisions and strengthen market position.
- Built and maintained consistent brand messaging and identity across all digital platforms to boost customer engagement.
- Owned the performance marketing stack (paid ads, email, social, SEO/SEM), using analytics to maximize ROI and reduce acquisition costs, an approach rooted in the same data analysis skills (SQL, Python, Power BI) I now want to apply to AI and automation work.
- Identified new sales channels and growth opportunities through market and data analysis to expand customer base and revenue streams.
- Collaborated cross-functionally with sales, product, and operations teams to align execution with measurable outcomes.
- Led, trained, and managed a marketing team, building systems and processes to deliver consistent KPI results.
Achievements
- Introduced a video-first content strategy, driving organic reach up by 200% and engagement from 0.5% to over 1.5%, a direct result of testing, measuring, and iterating on data.
- Drove 60% business growth through continuous, insight-driven campaigns.
Marketing Manager · Sheba Platform Limited
Providing business growth with an efficient marketing approach for Sheba Manager.
- Led the marketing, creative, and CLM (customer lifecycle management) teams to drive brand visibility and customer engagement, using data on customer behavior to shape messaging and campaign timing.
- Directed paid media strategy and performance optimization, using ROI and acquisition metrics to guide budget allocation and channel decisions.
Achievements
- Relaunched the brand "sManager" as "Sheba Manager," strengthening positioning and market perception through research-backed rebranding.
- Achieved 13% growth in new customer acquisitions through targeted, data-informed campaigns.
Marketing Manager · Daraz Bangladesh
Changing purchase patterns with the leading e-commerce platform of Bangladesh.
- Led brand marketing for Fashion and Electronics categories on one of Bangladesh's largest e-commerce platforms, using data analysis to guide decisions, driving double-digit growth in orders, buyers, and traffic.
- Planned and executed integrated campaigns (ATL, BTL, Digital), applying performance data and customer insights to strengthen Daraz's brand presence and category positioning.
- Managed end-to-end campaign operations, including communication development, performance marketing, and market research, translating data into measurable engagement outcomes.
Achievements
- Built stronger consistency in brand messaging and media presence across the year through data-informed content planning, resulting in ~35%+ organic traffic growth.
- Executed 8 mega campaigns over two years with consistent tracking across all touchpoints, contributing to a 20% increase in app orders.
- Spearheaded multiple large-scale, data-driven campaigns, strengthening Daraz's position in Fashion and Electronics categories, driving 25% category order growth in-app.
- Launched and established new brand identities including LOCALE, the Daraz-EBL Co-Branded Card, and Purno by Daraz, each backed by market research and customer insights.
Account Supervisor · Sun Communications Limited
Planned and executed integrated campaigns for a diverse, multi-industry client portfolio.
- Planned and executed ATL, BTL, and Digital campaigns, along with creative materials and collateral, for brands including Akash DTH and Square Toiletries Ltd (Meril, Jui, White Plus), applying market research and audience insights to guide creative direction.
- Planned and executed 360° campaigns (ATL, BTL & Digital) for leading brands including IDLC, Unilever (Domex), SMC (OCP & ORS portfolio), Evercare Hospital Dhaka, Evercare Group, Mahindra & Mahindra Ltd, Pathao, ABC Real Estate Ltd, and Fakhris Green Building Resources Ltd.
- Developed brand guidelines and creative collaterals, ensuring consistency and strong market positioning across a diverse, multi-industry client portfolio.
Account Supervisor · FCB Bitopi
Changing habits of people through creative content.
- Planned and executed 360° campaigns (ATL, BTL & Digital) for leading brands including IDLC, Unilever (Domex), SMC (OCP & ORS portfolio), Evercare Hospital Dhaka, Evercare Group, Mahindra & Mahindra Ltd, Pathao, ABC Real Estate Ltd, and Fakhris Green Building Resources Ltd.
- Developed brand guidelines and creative collaterals, ensuring consistency and strong market positioning across a diverse, multi-industry client portfolio.
- Analyzed campaign performance data and prepared reports for clients, translating results into clear insights to guide future strategy.
Achievements
- Launched Mahindra & Mahindra, Domex, and BSRM Wires in Bangladesh.
- Domex campaign won the Grand Prix Award from Bangladesh Brand Forum in 2020.
- Consistently achieved 100% of business goals every quarter.
- Successfully onboarded 6 new clients, expanding agency portfolio and revenue base.
Account Executive · Asiatic EXP
Built local marketing function for L'Oréal Bangladesh subsidiary as part of the core leadership team.
Achievements
- Successfully launched the "GO EXPLORE" platform for JPGL brand, strengthening consumer engagement.
- Planned and executed impactful BTL campaigns and activations for BATB (JPGL), enhancing brand visibility.
Featured
Campaigns worth a closer look.
Biggest Sale of the Year
Aimed at uplifting the quality of life for shoppers and sellers during challenging times — in 24 hours, connected 2.9M+ consumers with 53,000+ brands and SME sellers.
Daraz 11.11My Second Mega Campaign
Biggest celebration, biggest saving, biggest sale — bigger than before. Built nationwide delivery readiness and a better app experience for the year's flagship campaign.
Domex"Nongra Kotha" — No More Nongra Toilet
Helped Domex enter Bangladesh's toilet-cleaner category, long dominated by Harpic, by confronting the taboo of unsanitary school toilets. Grand Prix, Bangladesh Brand Forum 2020.
Skills
What I bring to the table.
360° Marketing & GTM
Full-scale marketing plans and go-to-market strategies that drive measurable business growth.
Brand Communication
Building brands from the ground up — voice, visual identity, and customer value propositions.
Content & Creative Leadership
Leading content production and creative direction across ATL, BTL, and digital.
Growth & Retention
Driving category growth and customer retention through data-driven insights.
Team & Project Management
Leading cross-functional teams — marketing, sales, and operations — for seamless execution.
Performance Marketing
Hands-on with paid ads, social, SEO/SEM, and using insights to optimize ROI.
Sales Growth Driving Strategy
Turning marketing spend into pipeline — designing revenue-focused strategies that lift orders, buyers, and repeat purchases.
Campaign Strategy
Planning integrated ATL, BTL, and digital campaigns that turn brand ideas into measurable market impact.
Digital Marketing Strategy
Building full-funnel digital strategies — SEO, SEM, social, and email — that scale reach, engagement, and conversion.
AI Integration to the System
Embedding AI tools into marketing workflows to speed up content, insights, and data-driven decision-making at scale.
Education & Training
Foundations.
BS in Computer Science
BRAC University
HSC
Milestone College
SSC
Gulshan Model School & College
Certifications
Always learning, always leveling up.
Verified International Academic Qualifications
World Education Services
Data Analytics Master Course
IIM Skills
Introduction to Generative AI
Introduction to Large Language Models
Introduction to Social Media Marketing
Coursera
The Online Marketing Fundamentals
Software Processes and Agile Practices
Coursera
The Data Scientist's Toolbox
Coursera
Front-End Web UI Frameworks and Tools
Coursera
HTML, CSS and JavaScript
Coursera
Contact
Let's build something that grows.
Open to marketing leadership roles, brand consulting, and interesting problems. Reach out — I read everything myself.